Hello Dollies,

My favorite time of the year is here. October brings my mother’s birthday, Dussehra, Karwa-chouth and Diwali in a queue. Feels like a festival parade this time of the year doesn’t it? Do comment and let me know what are your plans for this festive season. Today I am writing about SUGAR Eye Told You So! Water Proof Eyeliner In 01-Black Swan. I have used this product for straight 1 month, hence my review will have all it’s pros and cons. Read on to know all details for this eyeliner.

sugar-eye told you so-black-eyeliner-fotd-beautyandthesuitcase

Price : 699 INR for 1.7 ml

AvailableSugar Website

What Sugar claims for SUGAR Eye Told You So! Water Proof Eyeliner In 01-Black Swan :

Miss highlighting your eyes when you’re running short on time? This new Smudge-proof Eyeliner from SUGAR makes application a breeze and defines your eyes like no other! Specially-designed in an easy-to-apply pen format, the Eye Told You So! gives you a gorgeous silky-matte finish that just does not smudge, budge or peel off. It stays on your lids for 24 hours straight without smearing and is absolute must-have for anyone looking to create some extra magic with their eyes!

sugar-eye told you so-black-eyeliner-beautyandthesuitcase

List of Ingredients : Water, Alcohol Denat., Polyurethane-35, Glycerin, Coco-Glucoside, Phenoxyethanol, Dodecane, Ethylhexylglycerin, Ammonium Acrylates Copolymer, Xanthan Gum, Simethicone, Steareth-4, Caprylyl Glycol, Steareth-20, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfate, Tocopherol, Sorbic Acid May Contain: C.I. Nos. 77491, 77492, 77499

My take on SUGAR Eye Told You So! Water Proof Eyeliner In 01-Black Swan

Packaging : This eyeliner comes in a sturdy, leak proof and sleek black cylindrical bottle. The cap of the bottle is long enough and cylindrical shape provides good hold for hands to be steady during eyeliner application. The cap shuts after rotating the top part. Outer packaging of the product is neat with graphical design on the square shaped cardboard box.

Consistency : The liquid consistency glides easily on eyes. The eyeliner dries of quickly post which there are no smudges.


The felt-tip from Sugar’s eyeliner ensures it can be swatches neatly on eyes. The applicator tip is soft and does not poke my eyes on application.Eyeliner application is super fast and easy and perfect wing-eyed can be achieved with one swipe. I loved the fact the product does not sting my sensitive eyes and give a neat wing-eyed look. Below is a picture of the eyeliner on my eyes when I started my day.

SUGAR Eye Told You So eyeliner beautyandthesuitcase

Color pay off for the eyeliner is good and once applied the liner gives jet-black color which does not fade easily. I have used it daily for 30 days and consider it is a hit product for daily use. Price of the product is for spend days and not for budget days considering the quantity provided.

This one stays on my eyes for 8-9 hours while I wear it to office; but the 24 hours claim is not true. There was no fall off or flaking and eyeliner stays put till I remove them. Sharing a picture below how it looked like when I ended my day wearing it after 9 hrs.


I can wash it off with warm water after rubbing softly or wipe it off using a mild cleansing lotion which is a good thing. I will say that lovelies can skip this one for an emotional movie or proposal date!


Pros SUGAR Eye Told You So! Water Proof Eyeliner In 01-Black Swan :

– Beautiful packaging

– Jet- Black color

– Good applicator grip for hands

– Fine and precise tip

– Easy to apply, dries within seconds

– Stays for 8+ hours

– No smudge

– Waterproof if not rubbed over

-Daily use friendly, does not sting sensitive eyes

Cons SUGAR Eye Told You So! Water Proof Eyeliner In 01-Black Swan :

– On the costlier side

– 24 hours claim is false

Rating : 5 on 5

Final word : I love the SUGAR’s Eye Told You So Black Swan black liner and it is totally in my daily makeup kitty. Winged eye liner is done so precisely when I use this one. I will surely recommend it.

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